Tools&
Methologies
Design is a business competitive advantage nowadays. However design is not a single task or a magic touch, It is a process that brings a solution for the customer ensuring alignment with business objectives, and where collaboration from different disciplines is key to close the gap between developer and user.
“The fact of the matter is that UX design is not one discipline[...]
is a multidisciplinary approach to designing digital products, and it encompasses number of disciplines”
1.Strategy
Think in a digital product as if it were a raw unknow stone. It is essential to understand the scenario from different sides and to work with the help of an interdisciplinary team and the stakeholder participation so it is possible to identify the different challenges and opportunities where innovation can emerge.
Customer journeys
User stories
Personas
Benchmarkng
Heuristic analysis
2.Craft
Be aware that design remains still a craft, although it relies heavily on automation. Attention to detail and a pinch of obsession about the product is needed to generate custom well resolved solutions that mark the difference and adapt and scale to the platform or system smoothly.
Site maps
Wireframing
Prototypes
Pattern libraries
Digital environments are liquid by nature, when is a digital product finished? Probably never. Prototype, test and iterate along with users is basic to get results. The mix of intuition and experience combined with data analysis will build the remarkable outcome.
Surveys planing
Scrum/Agile dev
Product ownership